Add UTM tracking parameters to your URLs and validate them in one step. This builder checks that utm_source, utm_medium, and utm_campaign are present and correctly formatted — lowercase, no spaces, no special characters — and flags non-standard medium values that cause GA4 attribution problems.
Build campaign URLs with correct UTM parameters, then validate them below before launch.
A CSV with recommended parameter values for every major channel. Use it as a reference when building UTM-tagged links.
UTM parameters are five query-string tags you append to a URL so analytics platforms like GA4 can track where traffic comes from. The three required parameters are utm_source (who sent the traffic), utm_medium (the marketing channel), and utm_campaign (the campaign name). Two optional parameters — utm_content and utm_term — support A/B testing and paid keyword tracking.
Common mistakes include using uppercase letters, spaces, or non-standard medium values like "advertisement" instead of "cpc." This parameters builder validates all five UTM values against GA4 conventions and provides instant fix suggestions.
We are exploring bulk parameter generation, shared naming policies, and scheduled validation. Tell us your use case below.