Build campaign links with properly formatted UTM parameters for Google Analytics 4. Paste your URLs below — this tool validates utm_source, utm_medium, utm_campaign, and optional utm_content and utm_term values against GA4 channel grouping rules. Each URL gets a severity rating and a one-click fix suggestion.
Build campaign URLs with correct UTM parameters, then validate them below before launch.
A CSV template with naming conventions for every channel — email, paid social, organic social, CPC, referral, and more. Share it with your team.
Campaign URL builders add UTM tracking parameters to your links so GA4 can attribute traffic to the right source, medium, and campaign. Without consistent UTM tags, your analytics reports show fragmented data — the same campaign appears under multiple names, or traffic lands in the "Unassigned" channel group.
This builder goes beyond simple URL tagging. It validates every parameter value against GA4 best practices: lowercase enforcement, no spaces or special characters, and standard medium names that map correctly to GA4 default channel groups.
This page is built for marketers, founders, and analysts who need campaign links that can survive real reporting workflows. Use it for launch emails, paid ads, influencer links, affiliate campaigns, QR codes, partner newsletters, and landing page tests.
The biggest risk is not forgetting one parameter. The bigger problem is inconsistency: one person uses paid-social, another uses paidsocial, and GA4 splits one channel into several reports. A campaign URL builder should help prevent that before the link is published.
google or facebook.cpc, email, social, or referral.A campaign URL is a normal landing page URL with UTM parameters added to the end. Those parameters tell GA4 where the visit came from and which campaign should receive credit.
GA4 often shows Unassigned traffic when medium values are missing, inconsistent, or not mapped to default channel groups. Standardizing values before publishing campaign links reduces that reporting mess.
Use this page when your main goal is creating complete campaign links. Use the UTM Builder page when you want a more parameter-focused workflow and naming guidance.
We are exploring shared team naming policies, bulk campaign building, and scheduled validation checks. Tell us your use case below.